Cale Thiessen's Blog

  Photo Source As social media platforms continue to expand and develop, marketers are increasingly looking to social media as a viable mode of advertising. Social media platforms like Instagram, Facebook, and even TikTok have proven and are still proving to be instrumental to marketing success in today’s online environment. Few companies know this better than Gymshark, for whom social media proved to be the missing piece of their marketing puzzle. By playing host to a number of Gymshark Social Media ad campaigns, social media platforms acted as the catalyst that catapulted Gymshark from sulking in relative obscurity in the fitness apparel industry to being a fitness apparel titan. The article Marketing Strategy of Gymshark details exactly how this happened. How Gymshark Utilized Social Media to Become a Fitness Giant Gymshark started off in 2012 as a small fitness apparel startup company. Today, Gymshark is recognized as one of the most successful fitness br...

  The Many Facets of Leadership in Online and Marketing In the realm of digital and social media marketing, things have a way of changing quickly and drastically - algorithms, trends, and competitive edges may come and go faster than you can blink an eye. It is for this reason that competent and effective leadership is absolutely critical in the world of digital and social media marketing. A strong, competent leader is able to direct and maintain the course of a marketing campaign even amidst the most turbulent online environments. Leaders in this space must possess certain characteristics and traits that predispose them to success. Some of these essential characteristics and traits are things like an analytical mind, creativity, and adaptability; however, the most important trait that a leader in the field of digital and online marketing must possess is a clear and concise vision. Even with all the tools to be an effective leader, an individual will move himself and his team absol...

  Introduction Social media is a diverse and powerful tool. It provides mankind with educational content, entertainment, inspiration, and opportunities to connect with people from all over the world. But that’s not all! For many, social media also serves as a powerful and effective marketing platform. Whether it be one individual trying to get his startup off the ground, or one of the largest established companies in the world launching a large-scale campaign, social media marketing has been used by just about everyone. That being said, there is most definitely a right way to market on social media, and there is most definitely a wrong way to market on social media. Thankfully, there are a plethora of helpful tricks, tips, and strategies out there on the internet to help the not so social media savvy find their way to marketing success! This post is going to be providing you, dear reader, with a quick breakdown of an article titled “How to Build a Winning Social Media Strategy in...