Cale Thiessen's Blog

Photo Source In today’s uber competitive marketing environment, it is critical that companies take advantage of every tool available to maximize their brand visibility and create conversions. One of these tools that companies cannot afford to overlook is the Google Ads Display service. Google Ads Display heightens and extends a company’s reach, provides specific targeting options, and increases the chances of conversions when the audience wasn’t even necessarily looking to act. If you are not using Google Ads Display, you’re completely missing out. And, if you are using it, you still may be missing out! Partially, at least, depending on how well you are using it. Thankfully, this blog is going to help you understand and apply the best current Google Ads Display practices so that you can maximize visibility and conversions for your own brand! Photo Source What Even is Google Ads Display? Before diving into Google Ads Display best practices, I wanted to provide you with a detaile...

  PhotoSource In a world where local businesses are progressively having more and more trouble creating visibility and gaining traction for themselves, it is critical that everything about their marketing efforts be optimized. This includes their google business profile pages. For local businesses, it is especially important that their pages are optimized. Sometimes, the quality of a local business’ profile page can be the difference between being seen and being irrelevant.  If you are the owner of a small business, or just interested in learning about local SEO, you have come to the right place! Using the tips provided by this article from Bradford Strategies, this blog is going to teach you exactly what a Google business profile is, why it is important, and how to optimize it to enhance your visibility, conversions, and revenue. PhotoSource What is a Google Business Profile and Why is it Important? A Google business profile is simply a profile created through Google th...

  PhotoSource Introduction Social media and digital marketing have the capability to go hand-in-hand with entrepreneurship. More than that, online marketing and entrepreneurship have the potential to complement each other exceptionally well. Entrepreneurship is defined as the “process of designing, launching, and managing a new business or venture.” Entrepreneurial spirit manifests within individuals as a creative mindset that drives the growth of new ideas and ventures. Entrepreneurs must be able to identify opportunities, develop novel ideas, and organize business development to produce goods or services that can be sold for profit. In short, entrepreneurs utilize their creativity to build things that people want to buy. A common challenge for entrepreneurs is not business or product creation, but rather finding effective ways to market their ideas, services, and products. Digital and social media marketing can help entrepreneurs overcome this challenge. Thanks to the hyperconn...

PhotoSource Introduction The marketing landscape continues to evolve, and SEO is no exception. Consumers aren’t just looking for specific items anymore - they’re looking for items and information. And information comes from all sorts of different places. This has completely changed how online visibility works. It is no longer enough for businesses to exclusively target specific key words. Now, businesses must  strategically craft advanced SEO strategies based on user intent and algorithm behavior. Rather than just target key words, brands must now work to establish relevance and authority to maintain their footing within search results. SEO can seem complex, but this article from Backlinko outlines some tried and true tips and strategies that can help any individual or business looking to boost their visibility in the SERPs. Article Summary PhotoSource The article from Backlinko titled “How to create an Effective SEO strategy in 2026” offers some helpful tips and tricks th...