How to Use Your GPB to Boost Local SEO

 

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In a world where local businesses are progressively having more and more trouble creating visibility and gaining traction for themselves, it is critical that everything about their marketing efforts be optimized. This includes their google business profile pages. For local businesses, it is especially important that their pages are optimized. Sometimes, the quality of a local business’ profile page can be the difference between being seen and being irrelevant. 

If you are the owner of a small business, or just interested in learning about local SEO, you have come to the right place! Using the tips provided by this article from Bradford Strategies, this blog is going to teach you exactly what a Google business profile is, why it is important, and how to optimize it to enhance your visibility, conversions, and revenue.



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What is a Google Business Profile and Why is it Important?


A Google business profile is simply a profile created through Google that describes your business. It contains things like your business’ name, address, service area, specific products and services, and contact information. Google business profiles are critical for local businesses because oftentimes your business profile is the only thing customers see before making a decision. Google business profiles also serve as a powerful tool for not just improving local visibility, but also as a tool for building trust with the local community, building credibility as a business, and encouraging customer engagement.


Google Business Profiles - Best Practices and Strategies


  • Integrate CTAs to Increase Engagement Signals - Google rewards engagement. For example, if a customer accesses a business’ website or places a call to a business number directly from a profile page, Google will reward that engagement by giving the business profile a higher ranking. Therefore, it is important that your business profile page be engaged with by your audience. Introducing CTAs that align with your business is an excellent way to encourage engagement and signal to Google that your business deserves a high ranking.

  • Photo Integration - An easy way to enhance the quality and further optimize your Google business profile page is through the incorporation of photos. Photos enhance page quality for all businesses, but they may be especially helpful for certain businesses. For example, a home remodeling service may benefit from posting before and after pictures of recent jobs on their business page. Allowing customers to upload pictures of your business, your products, and your services in addition to the photos that you upload also serves to enhance your page quality.

  • Use Reviews as Keyword and Location Signals - Good reviews on your profile page let Google and your audience know that your business is reputable, professional, and worth visiting. Good reviews are powerful; they are even more powerful whenever they contain key words and indicate location. An easy way to encourage these kinds of reviews is to ask customers to leave reviews that mention your business name and the type of service you provided for them. Good reviews that contain strong key words and location signals are one of the most effective ways to signal to Google that your business deserves a higher ranking.

  • Use Google Business Profile’s Hidden Features - In addition to being a way to highlight your business and share essential information with the public, Google business profiles offer several functions that many businesses fail to effectively utilize. Some of these additional features are booking functions, question and answer sections, product and service listings, and direct customer to business texting functions.

  • Align Your Business Page with Your Website - Google does not evaluate your business profile in isolation. Google is constantly comparing and contrasting your business profile with the content that it finds on your website. If Google detects any inconsistent or contradictory content between your profile and your website, it will likely favor other businesses with consistent alignment over your own. It is essential that your name, number, address, categories, and services/products match. In addition, it’s not a bad idea to list your specific industry, service area, and general location on your website; Google can connect these to your business profile and give your business a rankings boost.

  • Build Local Authority and Credibility  - In addition to your business profile and website, Google also considers things like backlinks and mentions by other parties. The more mentions your business has, the more likely it is that Google will list you over your competitors. An example of how this could be accomplished at the local level would be a local business sponsoring a youth sports team. Because your business will be listed among league sponsors, Google will perceive that the business has greater authority and credibility.


Personal Thoughts


As I read through the article from Bradford Strategies, I found the tips and strategies listed to be sound. The strategies are all excellent ways to enhance and optimize a GBP page.

If I were to ever have the need to create a GBP page for myself, I would definitely be certain to follow all the tips and strategies listed in the article.




Article Source:Google Business Profile Strategies | What Actually Works 

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